Tr | Be is a media company co-founded by Bobo Radu, Sphumelele Sibeko and Dorothy Amuah.
Our Tr | Be produces short-form lifestyle content that captures careers, food, travel, inspiration, relationships, art and culture.
Tr | Be is about sharing stories and experiences on the journey to ‘becoming’. We achieve this through roundtable talks, interviews, podcasts and light-hearted exchanges - sometimes over a drink (or two).
We also partner with brands and organisations to help them reach and engage audiences meaningfully.
Our audience is beautiful, bold, curious, fun and lives fully.
We are intentional about our approach to content.
Tr | Be is the sum total of our lives’ passions, experiences and what it is that connects US.
It’s like a coming of age… but for adults.
